If you own a small business, it’s easy to get lost in the mix online. Whether you don’t know where to start or have invested time online and aren’t seeing any conversions, here are a few easy ways to take your presence to the next level.
We’ve talked about SEO a lot. Optimizing your website for the same keywords your customers are searching for will be one the biggest keys to your website’s success. If your website isn’t using the same terms that your audience is searching for, it’s likely you’ll never be found online.
So, optimize for the right keywords by hiring a professional or try to do some keyword research on your own. Don’t forget to optimize for local search if your company is a local business.
A blog will take your small business to the next level by creating powerful content that your audience will be interested in. By blogging about the things that will interest your ideal customers, you will establish yourself as the expert in your niche. Follow our easy 4-step guide for even more about successful blogging:
- How to Blog 101: How to structure a post
- How to Blog 201: What to blog about
- How to Blog 301: SEO
- How to Blog 401: Get your posts noticed
Email marketing is another great way to get in front of your potential customers. By creating monthly or even quarterly newsletters with interesting content for your customers, you’ll be able to deliver opportunities to your audience’s email. Whether it’s organic articles just for your email marketing campaign or links to your recent blogposts, you’ll be able to grow your relationship with customers and potential customers and stay top-of-mind.
You more than likely already have a Facebook business page or maybe even an Instagram account. By posting regularly on the networks that are right for your company, you’ll be able to engage your customers and even gain new ones. Whether you organically create content or use advertising campaigns, there’s a social media platform that’s right for nearly every small business.
Ready to talk about one of these services for your small business? We can help!