Writing Content For the Web: How to Make Your Content Count

Writing Content For the Web: How to Make Your Content Count

Writing content for the web is different than writing any other content. It’s not like writing a book, a newspaper article, magazine article, or anything in between. It’s a craft all to its own and even if you’re an experienced writer, you may find writing for the web difficult. Here are a few helpful tips that will help create content that counts.

Keep it short and sweet

Attention spans online have grown shorter and shorter over time. Combat that by keeping your content short, sweet, and to the point. Blogposts should be about 250-500 words and content on your pages should really follow the same rule.

Have more to say than 500 words? Think about creating additional pages (that make sense) on your website.

Break it up

Break your content up into bite size chunks by incorporating logical formatting. That means using bold and italicized words, but stay away from underlining, as that signals a link. Also use headers and bulleted or numbered lists to break up your content. Skimmers of the world will appreciate setting your pages up this way.

Incorporate your keywords

We’ve talked about quick and easy ways to optimize your blogposts, and your pages are no different. Incorporate keywords to optimize your site and blog for the right keywords your users are searching for.

Add a call to action

One of the most important part of your content isn’t actually content. A call to action is what gets visitors to convert on your website and turns web visitors into customers. So never leave a page without letting users know what they should do next.

What are your best tips and tricks for creating web content?

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I've been helping companies successfully launch websites and market for over a decade. I like to focus on finding ways to make your company more efficient by looking to take your offline work and bring it online for you.

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