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Case Study · 2019

Lobster 207

Lobster 207 needed a website that could handle both wholesale customers and direct shipping of Maine lobster nationwide — fast enough to ship same-day, smart enough to keep the operations team out of spreadsheets.

ClientLobster 207
SectorFood & Beverage · Wholesale + D2C
EngagementCustom eCommerce + Operations Platform
Lobster 207
[ The approach ]

How we built it.

A custom eCommerce platform with a delivery-date selector tied into UPS overnight shipping, a separate wholesale portal for grocery stores and cruise lines, and a custom admin panel that lets the shipping team see all orders for the day and batch-print UPS labels + packing slips in a few clicks.

[ Insight ]

Inside the build.

Lobster 207
Lobster 207
Lobster 207
Lobster 207
Lobster 207
[ Outcomes ]

Results that moved the business.

62%
Increase in sessions
20%
Decrease in bounce rate
Same-day
Shipping turnaround
[ What we built ]

Capabilities on this project.

The disciplines we brought to the engagement.

  • DisciplineeCommerce platform
  • DisciplineCustom admin / order management
  • DisciplineUPS label printing & batching
  • DisciplineDelivery date selector
  • DisciplineWholesale customer portal
  • DisciplineSearch engine optimization
[ Start a project ]

Building something like this?

We’re selective about engagements — but we always make time for a conversation with a team that’s serious about getting it right.