First, let us preface this to say that there are a couple of exceptions to our reasons to never make your own website. If you lack the capital, (here at OSC we offer websites starting at $1,999) using a website builder may be your best option. If you have the time and desire to study web design, this may be your opportunity.
If you are instead like the majority of businesses and your day is already chock full.. The last thing you want is to end up 12 frustrating hours in without much to show.
Reason #1: Ownership
Did you know that with most website builders, you never actually own your website? Instead, you’re renting it with a monthly fee. If you miss payments, your website will be taken down and you cannot download it.
You’re typically unable to hire a web designer to customize it for you and when you decide to move your website from the builder, you can’t. You’ll have to manually copy and paste content to your new website.
Reason #2: Branding Limits
Brand awareness involves more than a logo design. Establishing solid branding requires consistency online and off. One of the most important places to promote that is, of course, your website. Website builders have limits to customization, and it’s even possible that you’ll stumble upon another business with the same build.
Reason #3: Tacky Advertisements
If you’re using a website builder, you’ll have to come to terms with a big banner proclaiming “WEBSITE BY ****. CLICK HERE TO GET YOURS!”. There’s nothing like a big ad from another company to distract users from converting.. Which brings us to our next point.
Reason #4: Conversion
In addition to design, the right web design firm will specialize in conversion as well. When designed correctly, your website’s navigation, calls-to-action, and pages will all encourage users down a sales funnel.
[ctt template=”2″ link=”fG_K8″ via=”no” ]”Your #website should be more than an online brochure – it should be your best sales representative.” @osc_webdesign #webdesign[/ctt]
Reason #5: (Human) Support
What happens if you are hacked? What if your website suddenly “goes down”?
These are problems that most people need immediate help with, which can prove difficult if you don’t have a web designer. Establishing a relationship with an experienced web designer means that you’ll have someone to contact with questions or problems when they occur.. And chances are, they will at some point.
Reason #6: SEO
“I have a website, so where’s all my new business?”
Ah.. the age old question (or at least a decade or so). Unfortunately, if you’ve built your own website or have chosen a designer with little SEO knowledge, your website will have far less chance of ranking above competitors in search engine results.
With Google receiving over 57,000 searches per second each day, search engines remain one of the best ways for businesses to reach new customers. Without search engine optimization (SEO) best practices, your website will already have a significant disadvantage to competitors who invest in SEO.
Reason #7: Time is Money
Do you value your time? If the time you spend creating your website takes away from opportunities to generate revenue, you should consider how much that’s costing you.
DIY website builders often use older scripting technologies which leads to inaccurate analytics. Without accurate data from your website, it’s difficult to conduct A/B testing and determine which promotions, designs, content etc. are converting.
Reason #9: eCommerce
If you need an eCommerce website, designing your own will prove an even harder challenge. As far as website builders go, most aren’t advanced enough for you to fully manage your store.
In a review of popular website builder Wix, websitebuilderexpert.com says this:
[su_quote][Wix does] have better e-commerce tools than most standard website builders, but the biggest piece that Wix is missing is the ability to automatically send confirmation emails out to your customers after they pay, configure taxes and shipping costs, and just general management of orders such as marking orders as shipped or paid. These are manual labor intensive tasks which could be automated, but unfortunately, will still exist if you use Wix’s e-commerce functions.[/su_quote]
Reason #10: First Impressions
Tacky ads + Cookie cutter design = Poor first impression
Your website is the first impression many potential customers will have of your brand. A poor web design doesn’t exactly highlight your business’s success or attention to detail.
Reason #11: Experience
Sure, any Joe Schmo can glance at a business and think “well I can do that”. But how effective will they be at doing it? As you can probably relate to with your own business, there are unique challenges in every niche.
A seasoned web designer has already run into those challenges and overcame them. They know all about website bugs and what to do if your site is suddenly down.
If you’re still planning on making your own website but have a few questions, drop us a line! We’re here for all your web design and online marketing needs.