While digital marketing is near and dear to our hearts here at OSC, we certainly aren’t blind to alternate avenues of marketing when they’re effective. Print marketing and magazine advertisements can allow businesses to increase brand exposure and reach new audiences.
If you’re ready to connect with potential customers you may not online, take care to observe the following dos and don’ts of eye-catching magazine advertisements.
DO consider your branding.
From colors to images, magazine advertisements are a great place to solidify and promote your brand. According to Brand Buddha, it takes an average of 5-7 impressions for someone to remember a brand. The more consistent you are across various channels, the better your odds are of sticking in your audience’s memory banks!
DON’T make it all about you.
You’re buying a magazine advertisement to market your company; shouldn’t it be about your brand and services? Yes… and no.
While content in the first option may be suitable for an about us page, it’s not effective copy for a magazine advertisement. Put yourself in their shoes.
DO use a Call-To-Action.
For a magazine advertisement we’d recommend one, clear Call-To-Action. As you can see in the example above on the right side, our CTA is encouraging the reader to contact us. To learn more about CTAs, check out this post.
DON’T overwhelm them.
Blank, white space helps to emphasize your magazine advertisement and keeps readers from becoming overwhelmed. From images to content, limit your ad to what’s most important.
Remember, white space is your friend, not a waste.
DO mention that you’re local.
Being a local business gives you a significant advantage over other non-local companies. Flaunt it in your magazine advertisement! Not only do customers place more trust in local businesses, but it also makes them feel good to support their community.
It can be as simple as adding a ‘We’re local!’ badge to your ad.
Get excited! Your next magazine advertisement will allow you to drum up more business or increase brand exposure at the very least. If you’d like assistance with the design and content for your ad, our team is here to help.