Simply having a website is no longer good enough. These days, you need to consistently create content in order to simply compete, let alone stand out in your industry. Creating content that lives on your website – like a blog or newsletter – is the perfect way to continue to create interest amongst your audience as well as get new audiences interested in your company.
Get found on the search engines
Every time you create a new post or article, you’re creating a new page on your website. Each new page is a new opportunity to be found by searchers and, therefore, another great opportunity for business.
When you create your post, you’re able to target a very specific set of search terms. These search terms could answer a question that your target audience regularly asks and find you first.
Establish yourself as the expert
Sure, creating content is great for the search engines. How about establishing trust in your visitors? By creating content, you’re effectively creating trust and helping your audience understand that you are the go-to company in your industry. You know what you’re talking about and you’re willing to prove by the amount of content you give away on your site.
Constantly connect to your audience
Another way that content is key is the connection it helps create. There are only so many times visitors are going to come back to your website unless it’s an E-commerce store and, even then, it will only be when they need more of what you offer. When you have a email newsletter archive or blog on your site, customers have a reason to continuously go to your website. As you can guess, that’s an excellent opportunity for a great call to action.
What kind of content are you creating on your website?