6 Steps for a Killer Brand Design

6 Steps for a Killer Brand Design

What do people think about when they hear your business name? Can you be recognized by a logo, design, or identity you’ve established through web design and marketing? If you’re ready to buckle down and build a killer brand design, roll up your sleeves and take the following steps.

1. Be consistent. 

It should go without saying, but being consistent is the key to being recognized. A great example of a company doing this right: Coca-Cola.

How many companies can you recognize by a font? The logo hasn’t changed since the 1900’s.

Coca Cola Consistent Branding

2. Commit to continuous improvement.

The concept of continuous improvement was established early on in Toyota. Throughout the company, it was dubbed ‘The Toyota Way’. By always seeking to improve, they have surpassed other more stagnant companies for decades.

A great way to ensure your business is always moving forward is by developing an online presence that stands out. Many organizations, small and large alike, have been relying on the Growth-Driven Design method for building their websites and marketing. 

Toyota Continuous Improvement

3. Check out the competition.

Not to copy them. Take a look at their design so that you avoid anything that looks similar to them! Have you ever thought you had an awesome, original idea only to discover your subconscious picked it up somewhere? It’s not as uncommon as you think.

competition logos

4. Don’t go overboard.

While you certainly don’t need to use boring designs, complicated logos and websites can be bad for a couple of reasons.

First off, hectic designs are distracting and confusing for users. If they are trying to find something specific such as the services your business offers, or contact information, they may become frustrated and leave.

Secondly, fancy website designs with an abundance of graphics can have a negative effect on your site load time. If you’re like most people, you won’t stick around waiting for a laggy website. Did you know if an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year?

Some of the most well-known brands have an incredibly simplistic design. Take a look at Apple or the Nike logo.

Simple Nike Logo

5. Know your buyer personas.

Who is your target audience? It only makes sense that your brand should appeal to their lifestyle and preferences.

L.L. Bean’s design targets an outdoorsy and quality-focused audience. Their logo is green and has classic lettering. The boot they are famous for is set apart by a self-proclaimed ‘attention to detail and premium-quality materials’.L.L. Bean Quality Branding

Walmart’s main focus is low prices. This is clear with their ‘Save money, live better’ slogan. While they are not able to boast an incredible return policy like L.L. Bean, their customers choose them for some of the cheapest products around. Define your business’s buyer personas the easy way with the guide at the end of this article.

Walmart Low Price Branding

6. Be active on social media.

Social media is a tremendous opportunity for businesses. Where else can you find 2.22 billion users, scrolling up and down often multiple times a day?

Social media also evens out the playing field for marketing. It costs nothing to set your business up on these platforms, and social media marketing is usually very reasonably priced. Posts that target your buyer personas will give your business a voice, personality, and build your brand.

Think we missed a step? Leave a comment below or contact us here!

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