If you’ve already reviewed the basics of inbound marketing, you know how many new possibilities it can unearth for your business. At the core of this marketing leader is content, such as blog posts and white papers. It can prove difficult to come up with unique topics and when you’re having writer’s block – new ideas for content can really do the trick.
But before you begin looking over our list of content ideas, don’t forget..
“The golden rule of successful content: QUALITY OVER QUANTITY.”@OSC_WebDesign
It’s true the more content you produce, the more likely your business is to be found.
Low-grade content will negatively affect your reputation with potential clients as well as rankings with all-too-important search engines.
For your wallet’s sake, If you are unable to create well-written and useful content: hire an inbound marketer!
If you are in fact fortunate enough to have the time for consistent content creation, get ready to reap the rewards. Check out the 45 content creation ideas we’ve compiled for you.
- Gather a list of statistics and facts relating to your services.
- Answer questions from the FAQ section of your website or another website in your field.
- Give your visitors a “behind the scenes” look with a virtual tour of your office or warehouse, or a blog post featuring a dedicated employee.
- Schedule a webinar and transcribe the audio.
- Boost reader interaction. Write about a hypothetical situation and question what they would have done in your position.
- Create a how-to video.
- Make an educated prediction for movements in your niche.
- Speak with your business’s customer service representative or any employee with direct customer interaction. Have them periodically update you with repeat questions.
- Look at trending posts in your industry and create related content.
- Give tips on how to save money in your field.
- Begin typing your topic’s keyword into a search engine. The drop-down search box suggestions give you a clue on what people are searching for.
- Record a video, podcast or write a blog post on a business mistake you’ve made and what you’ve learned from it.
- Talk to someone who has limited knowledge in your niche. It can be too easy to overlook obvious questions after you’ve been in your field for a while.
- Conduct a poll and discuss the results.
- Examine your analytics and create follow-up content around your most popular posts.
- Define your target buyer persona and research what interests them.
- Be observant! Write down ideas as you perceive them in magazines, TV, radio, and everyday conversations.
- Debunk false popular beliefs and theories.
- Before and after transformations. This really depends on the service you provide.
- Assemble a list of inspiring and encouraging quotes.
- Explain how a product is built in a blog post or show the process in a video.
- Record a podcast. Not only is this content in itself, you can also provide a text narration in a blog.
- Create a beginner’s guide to understanding your niche or services.
- Write a detailed review on a product or service.
- Divide posts up into multiple parts. Encourage readers to subscribe for the corresponding blog post.
- Interview experts in your field. This is a great opportunity for cross-promoting.
- Write for the different places your visitors are in their buyer’s journey.
- Ask your followers a question on social media and write about the responses.
- Design an infographic. Infographics are a popular and user-friendly way to learn. Don’t forget to share them on social media!
- Conduct an experiment with your work. Whether it succeeds or fails, it results in more content.
- Respond to controversial topics or breaking news in your field.
- Big announcements for your company can make for some interesting blogs and social media posts.
- Explain important business decisions you have made.
- Free stuff. Put together a list of templates, calendars, podcasts and other free tools.
- Create your own “Top 10” list. Top 10 ideas, Top 10 companies, Top 10 websites.. The possibilities are endless!
- Follow hashtags. Use popular phrases and questions to create content.
- Write a streamlined procedure for something relating to your business.
- Recycle older content for new social media posts.
- Search the internet for forums relating to your services. Use the questions and thoughts expressed there to write blog posts.
- Provide “insider tips” around your field. Almost everyone enjoys the novelty of discovering secrets from an expert.
- List your favorite websites and bloggers.
- Post an excerpt out of your eBook or Whitepaper and encourage readers to download the full version.
- Give your business and website a personal touch. Write a blog post or record a video of something that has happened to you. Sometimes viewers like reassurance that businesses are run by real people!
- Compile a list of useful websites and other resources relating to a specific subject.
- Who better to tell you what to write than your readers? Ask your visitors what they would like to know more about at the end of a blog post or during conversation with a current client.
Kudos, you made it through all 45! Before you start typing away, remember- all content created should target your unique buyer persona. If you haven’t narrowed in on a persona yet, check out our guide below.